What’s in the Color of a Pill?

The color of a tablet or capsule can add a “placebo” boost to the therapeutic effects in real, legitimate drugs.

generic_drugsFor example, yellow pills tend to make the most effective antidepressants – like doses of drug-induced sunshine! Green tablets or capsules reduce anxiety – looking out over a plush landscape is soothing, and the dominant verdant color scheme is obvious to us all. And red tablets are associated with a stimulating “kick” and “charged-up” sensation.

The placebo response couldn’t care less whether or not the impetus for someone’s improvement is due to the therapeutic effect of a drug. All it requires is someone with a reasonable expectation of getting better. I’d call that powerful medicine!

Joseph Wegmann, R.Ph., LCSW is a licensed clinical pharmacist and a clinical social worker with more than thirty years of experience in the field of psychopharmacology. His diverse professional background in psychopharmacology and counseling affords him a unique perspective on medication management issues. In addition to consulting with numerous psychiatric facilities, he has presented psychopharmacology seminars to thousands of clinicians in 46 states.

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